Shane M. Ruff
[email protected] 
630-846-1450 
531 Cape Florida Lane
Naples, Florida
www.shaneruff.com
www.linkedin.com/in/shaneruff
 
Summary: Media Radio Television Professional Seeks Technical Position

• Over 20 years of Management experience including the ability to strategically plan, allocate and coordinate people and resources. Top-level communicator, leader, and motivator.  Skill-set includes communication, critical thinking, ethics, and problem solving. 
• Wrote and produced broadcast copy for newscasts, and over 500 Radio Spots. Performing On-Air Live or packaged reports. Experienced talk show host. Interviewing expertise.
• Background includes over 20 years in Television and Radio
• Freelance site ranking in the top 30% of Final Cut Pro Editors and top 20% Photoshop Editors. 
• News-Driven Photojournalist with 20+ years of media experience. Compiled ENG/EFP packages using Pro/Prosumer or DSLR cameras and audio equipment. Adept at seeing beyond the lens to deliver compelling stories. Creative video editor.
• Experienced talk show host. Interviewing expertise including man on the street, political, to sports. During radio career, spent 8 seasons covering the Chicago Wolves (IHL/AHL) and Chicago Blackhawks (NHL) Professional Hockey franchises.

Experience
Photojournalist / Collier County Bureau
WFTX FOX4  • Cape Coral/Ft. Myers/Naples, Florida
(The E.W.Scripps Company)
11/2021 - 7/2022

• Bureau Photographer/MMJ  for Collier County

• Compiled videography in the field, resulting in visually accurate story presentation in the daily newscast.
• Shot using Sony PXW-X320 Camera. Editing footage for use in stories using Final Cut Pro X platform. 
• Responding to breaking news and spot news with urgency and flexibility. 
• Conducted interviews. Aided reporters in writing copy. 
• Photographed / Video high-quality images for both Broadcast and Internet distribution. 
• Transmitted  Live Shots via TVu transmission unit.

Photojournalist
WINK TV (CBS) • Ft. Myers, Florida
02/2019 - 10/2020

• Compiled videography in the field, resulting in visually accurate story presentation in the daily newscast.
• Shot using Panasonic P2HD Cameras. Editing footage for use in stories using Edius / Grass Valley platforms. 
• Responding to breaking news and spot news with urgency and flexibility. 
• Conducted interviews. Aided reporters in writing copy. 
• Head Bureau Photographer night side for Collier County
• Photographed / Video high-quality images for both Broadcast and Internet distribution. 
• Transmitted and trouble shot Live Shots via Live U LU600

 
Owner - Freelance AV Technician
RUFF CUT AV
01/2000 - Present

• Founded a Freelance Audio/Video Production company specializing in NLE using Adobe Premiere Pr CS6/CC, Adobe Audition CS6/CC, After Effects CS6/CC, Ableton Live 9 and Final Cut Pro (X). 
• Utilized Prosumer Cameras and DSLR shooting. Studio/ENG/EFP Camera, Audio and Video, Set up and Strike.
• Audio/Video Event Technician. Responsible for the floor operations, including set-up, removal and operations of technology equipment in a hotel environment with a focus on customer service and providing an overall positive experience for guest/client. 
• Clients include Audio Visual One, Chicago (www.AudioVisualOne.com ), AV Leads (www.AVLeads.com), Encore (Freeman) Event Technology, (www.encore-us.com), Oneway Ministries editing Prayercast video presentations (www.Prayercast.com), TLN (Total Living Network), Chicago. (www.TLN.com).
• Established, optimized and enforced business policies to maintain consistency and high-quality standards across AV Operations. 

 
General Manager/Director of Operations
Catholic Family Radio Network - WAUR/WYPA • Chicago, Illinois
11/1998 - 07/2002

• Oversaw all aspects of the day-to-day operations of a broadcast facility. Implemented programming, promotion, and imaging of station. 
• Hiring, training, and dismissal of air-talent, producers, board operators, sales staff and engineers.
• Purchase, installation, and maintenance of all studio and transmitter equipment. Station budgets. FCC Compliance. 
• Oversaw the construction of the Naperville and Chicago studios. 
• Handling major portions of the sales and due diligence of the Chicago and Naperville properties upon the disbanding of the network.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Developed and submitted strategy and initiative reports to highlight current actions and proposed changes to corporate committees.

• Worked with station engineers to ensure the best quality of on-air programming

 
General Manager/Director of Operations
WJJG AM 1530 • Chicago, Illinois
04/1994 - 11/1998
 
Account Executive/Production Assistant
WCCQ FM – Joliet, IL 
10/1991-10/1993
 
On Air Talent/Program Director
WLUV AM & FM – Rockford IL
11/1989- 10/1991
 
Photojournalist/ Editor
WIFR TV (CBS) – Rockford IL
11/1989- 10/1991
 
Real Estate Broker/Realtor (Prior Brokerages- RANI, United Real Estate, Andersen Executive, Coldwell Banker)
Coldwell Banker • Naperville, Illinois
06/2002 - 04/2016

Skills
·       Radio On-Air Host; 8 years as GM/Operations management /PD/MD; Brokered Air Time Sales.
·       Audio Editing - DAW
·       Video Editing - NLE and Tape
·       Photojournalist
·       Final Cut Pro
·       Adobe Premiere Pro, Adobe Audition, Adobe Photoshop, Adobe After Effects, Lightroom, 
·       Edius/Grass Valley
·       Reporting / Interviewing
·       Programming (Automation)
·       Imaging - Color Correction
·       Live Shots using Live U (U600), TVu units.
·       Live Sound
·       Musician (Guitar)
Education
 
News Journalism
Michigan State University - School of Journalism – East Lansing Michigan (Coursera On-Line Courses)
03/2016

• Certification in News Journalism from MSU 
• Graduated with grade score of 100% on 5 courses/+ Capstone Project
• Peer Mentor, "What is News" class

Broadcast Journalism/Communication 
University of St. Francis – Joliet, Illinois

• Bachelor of Arts Degree / Broadcast Journalism
• GPA 3.23/4.0; Dean’s List multiple times (70 Credit Hour)
• Top 5% of Journalism Majors
• WCSF Radio (On-Air Talent; Program and Music Director); WCSF TV (Production)

​
Accounting / Business
Joliet Junior College – Joliet, Illinois

• Associates in Applied Science Degree / Accounting
• GPA 3.657 / 4.0; Deans List Multiple Times (70 Credit Hour)
• Phi Theta Kappa (National Honor Society-Charter Member)
• Accounting Tutor